Salesforce Marketing Cloud Architect

Experience: 10 Years

Budget: 1.3L-2L

JD:

Role Overview

The Salesforce Marketing Cloud Architect is a pivotal senior technical leadership role, responsible for the strategic design and delivery of scalable, data-driven, and personalized customer engagement solutions. This encompasses expertise across Salesforce Marketing Cloud, Salesforce Personalization (Interaction Studio), and Salesforce Data Cloud (CDP). The ideal candidate will bridge marketing strategy, data architecture, and technical execution, empowering clients to orchestrate real-time, personalized experiences across diverse channels. This role requires close collaboration with marketing, CRM, and data teams to define future-state marketing architectures, integrate complex systems, and operationalize advanced audience activation and personalization strategies.

Key Responsibilities

Solution Architecture & Technical Leadership

•Serve as the primary architect and trusted advisor for Salesforce Marketing Cloud, Personalization (Interaction Studio), and CDP implementations.

•Define comprehensive end-to-end solution architectures, covering audience ingestion, identity resolution, segmentation, activation, and real-time engagement.

•Design robust integration frameworks between Data Cloud, Marketing Cloud, and CRM systems (Sales/Service/Experience Cloud) to ensure unified customer data and seamless orchestration.

•Architect sophisticated personalization use cases leveraging Interaction Studio (Personalization), including web and app behavioral tracking, decisioning, and real-time recommendations.

•Enable cross-cloud activation by integrating CDP segments with Marketing Cloud journeys, digital channels, and advertising destinations.

•Ensure data privacy, consent management, and governance frameworks are meticulously embedded into all design and implementation phases.

Delivery Ownership & Execution Excellence

•Lead discovery and design workshops with client marketing, data, and technology teams, translating business needs into technical specifications.

•Define detailed technical design documents, data schemas, and API specifications.

•Oversee Salesforce Marketing Cloud (SFMC) solution builds across Email Studio, Journey Builder, Mobile Studio, Cloud Pages, and Automation Studio.

•Build scalable personalization frameworks utilizing Einstein Recommendations, Einstein Engagement Scoring, and Personalization Recipes.

•Support end-to-end implementation processes, including data ingestion, transformation, campaign orchestration, and rigorous testing.

•Collaborate with data engineering teams to establish efficient data integration pipelines between CDP and external data sources.

•Define and enforce technical standards, performance best practices, and DevOps processes (CI/CD, source control, automated deployment).

Client & Team Leadership

•Act as a Solution Architect within client and internal teams, effectively translating marketing goals into actionable data and technology enablement plans.

•Partner with strategy and delivery leads to define comprehensive roadmaps for Marketing Automation, Personalization, and CDP maturity.

•Guide cross-functional teams (developers, analysts, campaign specialists) through architecture and delivery best practices.

•Conduct enablement sessions to upskill client teams on platform capabilities and optimal operating models.

•Support pre-sales activities and RFP responses through technical scoping, solution definition, and accurate estimation.

Required Skills & Experience

Core Salesforce Expertise

•10+ years of total Salesforce experience, with a minimum of 6+ years hands-on experience in Salesforce Marketing Cloud.

•Deep technical proficiency with:

•Marketing Cloud: Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages.

•Personalization (Interaction Studio): Real-time decisioning, web/app personalization, behavioral tracking, and recipe configuration.

•Data Cloud (CDP): Data modeling, identity resolution, calculated insights, and activation to Marketing Cloud.

•Strong command of AMPscript, SSJS, SQL, REST/SOAP APIs, and external integrations.

•Hands-on experience integrating SFMC with Sales/Service Cloud, Data Cloud, and external systems via APIs or middleware (MuleSoft preferred).

Architecture & Data Skills

•Strong understanding of data architecture, segmentation strategy, and ETL pipelines.

•Knowledge of real-time data streaming and audience activation frameworks.

•Ability to design for scalability, security, and compliance (GDPR, CCPA).

•Experience defining enterprise marketing data models and customer identity resolution logic.

Leadership & Consulting Skills

•Proven experience leading multi-cloud implementations or transformation programs.

•Strong stakeholder management and communication skills, capable of bridging business, marketing, and IT teams.

•Skilled at conducting workshops, whiteboarding sessions, and solution demonstrations.

•Experience working in consulting or agency environments, delivering across multiple clients and domains.

Certifications

•Salesforce Marketing Cloud certifications (Developer, Consultant, or Administrator).

•Salesforce Certified Data Cloud Consultant and/or Salesforce Personalization Accredited Professional preferred.

•Additional certifications across Salesforce Core Clouds or MuleSoft are a plus.